Mailchimp is one of the oldest, most reliable email marketing platforms out there. Even though there are newer, cheaper options for email marketing out there, Mailchimp still is the tool of choice for lots of online publishers and small businesses. One of the reasons that Mailchimp stands out from the
We replaced our Google Analytics with the more privacy-focused Plausible Analytics almost a year ago. For the most part, we couldn’t be happier with Plausible as our main analytics tool, but there are some things that we miss about Google Analytics. One of those things is the ability to
One of the most powerful features of Mailchimp, and a big reason why it is still one of the post popular email marketing tools out there, is that it enables you to link accounts together. This is a great feature for a growing business that might have multiple accounts for
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Email marketing is one of the most essential tools in the toolbox of small publishers. Unlike other platforms, with email, you can reach your audience with messages directly in their inbox. And one of the most popular email marketing tools continues to be Mailchimp. Mailchimp has its pros and cons
Ghost is one of the main technologies that we recommend to small publishers. It has a great balance of being free and easy to use, yet having lots of modern technology that creates a great reading experience for your users. At the same time, it offers out-of-the-box capabilities for monetization
We’ve written before about how the Ghost CMS platform has a lot to offer out of the box when it comes to email newsletters, but it also has its drawbacks. The good news is that with a little bit of extra effort you can work around these issues. Today,
It’s no big secret that we’re big fans of the Ghost publishing platform around here. One of the biggest advantages that Ghost offers over other content management systems (like WordPress, for example) is that it couples web publishing together with email newsletters in one easy to use package.
We’re big fans of Google Looker Studio as a free tool that makes it easy for small businesses to centralize all of their analytics and reporting. The ability to create intuitive dashboards gives it a big advantage over more fixed options like the reporting capabilities that come with Google
We’ve written before about how you can take your Google Analytics reports to the next level by using Google Looker Studio dashboards. Finding a great dashboard template for Looker Studio can be difficult for online publishers, however, as most templates are geared towards eCommerce shops. For online publishers, it’
