One of the most powerful features of Mailchimp, and a big reason why it is still one of the post popular email marketing tools out there, is that it enables you to link accounts together. This is a great feature for a growing business that might have multiple accounts for
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Email marketing is one of the most essential tools in the toolbox of small publishers. Unlike other platforms, with email, you can reach your audience with messages directly in their inbox. And one of the most popular email marketing tools continues to be Mailchimp. Mailchimp has its pros and cons
We’ve written before about how the Ghost CMS platform has a lot to offer out of the box when it comes to email newsletters, but it also has its drawbacks. The good news is that with a little bit of extra effort you can work around these issues. Today,
It’s no big secret that we’re big fans of the Ghost publishing platform around here. One of the biggest advantages that Ghost offers over other content management systems (like WordPress, for example) is that it couples web publishing together with email newsletters in one easy to use package.
We’re big fans of Google Looker Studio as a free tool that makes it easy for small businesses to centralize all of their analytics and reporting. The ability to create intuitive dashboards gives it a big advantage over more fixed options like the reporting capabilities that come with Google
We’ve written before about how you can take your Google Analytics reports to the next level by using Google Looker Studio dashboards. Finding a great dashboard template for Looker Studio can be difficult for online publishers, however, as most templates are geared towards eCommerce shops. For online publishers, it’
One of the main driving forces behind the Epilocal project is to get great open-source technology tools into the hands of more small publishers and small businesses that can take advantage of them. As membership models continue to become more and more popular in online publishing, you may be
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Google Analytics is a go-to tool for tracking and analyzing readers who visit your website. It’s free and it offers a lot of powerful analytics features, which makes it no wonder that it is used by a large majority of independent publishers. But unlocking the full power of
We talk a lot here about how online publishers can build a sustainable business around their content. With advertising revenue fading fast, it is up to publishers to build a cycle that converts readers into email subscribers and then eventually converts email subscribers into paying members. It goes without saying
We recently developed a dashboard for online publishers to quickly get insights from their data using Google’s Data Studio. If you haven’t heard of Google Data Studio, you are probably wondering, why should you use a separate tool to look at information that is already available in Google
Are you looking for a free theme that makes the most of Ghost’s new email sign up and membership features? This is the perfect place to start. In this article, we have pulled together the best Free Ghost Themes that put email newsletter sign ups front and center. And
We write quite a bit here about making your email newsletter the foundation of your publication's business strategy. As you start to put more attention on your email newsletter, you will want it to stand-out and have a unique voice that reflects the editorial vision of your
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We talk a lot here about how email newsletters are the key to building a community around your publication. But once you get started with a daily newsletter to share the latest news, then add in a weekly email or two with in-depth content, and then segment some free
One of the reasons that Epilocal exists is that increasingly it is up to the editors and publishers of local newspapers and digital news sites to figure out a new business model on their own. The traditional newspaper business model is a thing of the past and it isn'
Email is the way that you can connect directly with your readers without relying on Facebook or other social media tools. It is through this direct email connection that you are able to create loyal readers that come to you consistently, no matter what some algorithm or search engine thinks