Google Analytics

Setting Up Google Analytics Events and Goals [Step-by-Step Guide]

Google Analytics is a go-to tool for tracking and analyzing readers who visit your website. It’s free and it offers a lot of powerful analytics features, which makes it no wonder that it is used by a large majority of independent publishers. But unlocking the full power of Google

Google Analytics Dashboards vs. Data Studio: Which is Better for You?

We recently developed a dashboard for online publishers to quickly get insights from their data using Google’s Data Studio. If you haven’t heard of Google Data Studio, you are probably wondering, why should you use a separate tool to look at information that is already available in Google