We’ve written before about how you can take your Google Analytics reports to the next level by using Google Looker Studio dashboards. Finding a great dashboard template for Looker Studio can be difficult for online publishers, however, as most templates are geared towards eCommerce shops. For online publishers, it’
One of the main driving forces behind the Epilocal project is to get great open-source technology tools into the hands of more small publishers and small businesses that can take advantage of them. As membership models continue to become more and more popular in online publishing, you may be wondering,
So if you’re here, you are probably already sold on how important local news is. But where do you start if you want to take the plunge and create a new local news website for your community? There are a lot of resources out there and it can be
![Setting Up Google Analytics Events and Goals [Step-by-Step Guide]](/content/images/size/w600/2024/09/google-analytics-on-laptop.jpg)
Google Analytics is a go-to tool for tracking and analyzing readers who visit your website. It’s free and it offers a lot of powerful analytics features, which makes it no wonder that it is used by a large majority of independent publishers. But unlocking the full power of Google
We talk a lot here about how online publishers can build a sustainable business around their content. With advertising revenue fading fast, it is up to publishers to build a cycle that converts readers into email subscribers and then eventually converts email subscribers into paying members. It goes without saying
We recently developed a dashboard for online publishers to quickly get insights from their data using Google’s Data Studio. If you haven’t heard of Google Data Studio, you are probably wondering, why should you use a separate tool to look at information that is already available in Google
Are you looking for a free theme that makes the most of Ghost’s new email sign up and membership features? This is the perfect place to start. In this article, we have pulled together the best Free Ghost Themes that put email newsletter sign ups front and center. And
We write quite a bit here about making your email newsletter the foundation of your publication's business strategy. As you start to put more attention on your email newsletter, you will want it to stand-out and have a unique voice that reflects the editorial vision of your wider
![Organize Your Newsletter Schedule with Trello [Free Template]](/content/images/size/w600/2024/09/trello-newsletter-publishing-flow.png)
We talk a lot here about how email newsletters are the key to building a community around your publication. But once you get started with a daily newsletter to share the latest news, then add in a weekly email or two with in-depth content, and then segment some free and
One of the reasons that Epilocal exists is that increasingly it is up to the editors and publishers of local newspapers and digital news sites to figure out a new business model on their own. The traditional newspaper business model is a thing of the past and it isn'
Email is the way that you can connect directly with your readers without relying on Facebook or other social media tools. It is through this direct email connection that you are able to create loyal readers that come to you consistently, no matter what some algorithm or search engine thinks
So you’ve read all about how we need local and independent news more than ever and you’re convinced that we need more local news sites. Even better, you want to be a news entrepreneur and start a business around your own news website. Great! But how do you
In this post we look at the best free Mailchimp templates for newsletters. There are lots of email templates out there, but finding a unique one that works well for newsletters can be a challenge. That's why we've rounded up some of our favorites along with
Without a doubt, Mailchimp's email marketing service offers a lot of value to news sites and for that reason it is hugely popular. In fact, in our recent review of local news websites, Mailchimp was used by over 50% of publications. But Mailchimp can get expensive as your
Epilocal is all about providing practical, hands-on advice and digital tools to increase revenue for small online publishers and local media. And what better way to see the current state of online publishing than to dive in and see the nuts and bolts of a bunch of different local media